The new Canon PowerShot SX210 IS TV advertisement
Family orientated
Uses children, girls, boys
Young couples having fun
Voice over: ‘get closer to a great story’
Focuses on how far the camera extends out for greater zoom
Gives the name of the product, rather than just promoting the brand
Voice over: ‘with 14 times optical zoom and dynamic optical image stabiliser
Powershot SX210 (take more than pictures. Take stories)
Blurred to show just the camera
Shows families having fun, while using the camera
Canon EOS 600D - TV Advert
The idea is that you see the view thought he camera, showing how good it is, without actually telling you
Fair ground, clowns, fire breathing – interesting things
Speeded up gives the impression of speeding through time
Shows the fairground, usually a family or couple thing, children running through the woods
Looks more like spring in the woods, summer at the beach, children are older
Flying a kite, playing in the water, having fun
Sunset, playing with a dog, having, young man
Gives the idea of representing everyone (a family)
And documenting them grow up
‘enter a new world of photography’
Your EOS adventure starts here – text and spoken emphasis (product not brand)
Shows them picking up the camera (men, older, represented as a dad?) Shows them putting it down, and it focuses on the camera ‘EOS 600D’
Logo appears at the end for brand awareness
